As reported on he PR Newswire, Bernardo Chua opened a branch of OrganoGold in Turkey, making it the 39th country in which the gourmet coffee company now operates. Expanding his business to Turkey was a natural decision since that country is known to have the first coffee house in the 15th century. Since coffee is a traditional beverage in Turkey, Mr. Chua believes that the taste has become more current and health-conscious. Therefore, expansion into Turkey at this time is a good decision. OrganoGold brand products are enriched with taste and health benefits.
Bernardo Chua is a businessman originally from the Philippines. He has turned his attention to coffee, teas, and other products. He knew about the Ganoderma lucidum, a mushroom that has health benefits. His OrganoGold products cater to consumers with active lifestyles, selling products that contain Certified Organic Ganoderma Lucidium. The benefits of this mushroom include slowing weight gain by increasing the good bacteria in your intestines and by reducing inflammation. The Ganoderma lucidum has been used in Asian medicines for years. Mr. Chua was one of the first businessman to promote Ganoderma lucidum in North America.
Bernardo Chua promotes his products through direct sales. Direct sales is the sale of a product not through a retail location, but rather person to person. The sellers are independent sales representatives, not employees of the company. Mr. Chua believes this is the best way to sell his product.